Loyalty

After the madness that was the World Cup 2014, I thought I would release this post I've been having on stand-by for a while.

Loyalty: faithfulness or a devotion to a person, country, group, or cause.

Whenever I do interviews or do personality tests for work, I come across the topic of loyalty. It seems to be mentioned in Facebook posts when people talk about their crew or their 'ride or die' team. In this poll done by Debate.org, the question was 'Should people always be loyal?' 64% said 'No' (http://www.debate.org/opinions/should-people-always-be-loyal).

Sometimes, we romanticize loyalty because it's connected with themes such as love and family.  Loyalty is based off the fact that previous actions are believed to be the best predictors of future actions. If a person continuously does good things, they are more likely to do good things in the future than a person you don't know or a person who does bad things. However, this does not necessarily mean they will. And people need to always keep this fact in mind. While good people establish a predictable pattern based off their behaviour and actions, know that this is not absolute.

This loyalty also is tied to nationalism. While I love being Canadian, I constantly question whether the decisions made by and for the country are the right ones. On a one-on-one basis, many people acknowledge that their country is not perfect. Yet when compared to other countries, they rush to claim their country as being the best.

Case in point.

Pride in one's country is not a fault. Just be wary what aspects you are proud of. Question everything.

I always tell my colleagues and executives to never be loyal to me. I want them to always question me and my intentions. If others question them about me, I don't want them to say 'he would never do such a thing'. For better or worse, things and people are subject to change. And they may change to the point that they may not align with your values anymore, regardless of what they may be. Loyalty, thus, would not benefit you nor the idea you are affiliated with. I consider it very respectful to question me and my beliefs; it means that you believe that I am able to withstand the questioning in your pursuit of the truth and that even if I end up being wrong that you trust my good intentions to pursuit the truth as well.

Blind, unquestioning loyalty is the fault of many individuals. I do commend the magical influence it has on people, as it goes beyond logic to be so supportive of those people/ideas. But that's the problem. When loyalty goes above the point of logic, it becomes difficult to stand by it with each passing day and even harder to convince others to agree with you.

Sometimes, being loyal to one person, country or idea automatically puts you in opposition of another. This in turn makes you close minded to the possibilities the 'other' side offers you. To be a truly enriched individual, it is necessary to be open to all possibilities, regardless of the situation. If you keep up with American politics, you can see how loyalty divides a nation solely based off a politician's political affiliation.  Imagine how strong a country USA would be if opposition didn't automatically mean aggression.

If only.

Many people may say they already follow this but consider this: if your child were to commit murder, would you cover up for them? Most would say yes, because as a parent they have to stand by their child no matter what. But if the victim was our child, we would condemn whoever kept the murderer hidden from justice. It's this hypocrisy  that makes the 'clique' mentality dangerous; this mentality allows your group(s) exceptions to rules you hold others to.

Loyalty fosters nepotism and cronyism, ideologies that are not only ethically reprehensible but logically and economically detrimental.

For example, being loyal to a friend can make you an enemy of another person who, in another objective timeline, would be your best friend/greatest asset. This is most evident in gossip. When friends gossip to you about people you don't know personally, but know of, people tend to form a relatively negative persona of them without giving them the chance to showcase the personality. If you don't think this is true, consider the fact that the law says 'innocent until proven guilty' yet we usually assume suspects are equivalent to convicts. And this leads to harmful effects (see Richard Jewell).

Loyalty can cause you to question your own integrity and morals, leading you down a path you may regret later. If Breaking Bad has taught us anything, it's that good people can become monsters even if they start off with good intentions.

I'm not saying don't trust anyone or to not side with your friends and country. I'm saying let logic and reason guide your behaviour instead of an unwavering support for something that may be incorrect, foolish, or narrow-sighted. This way, you can justify your loyalty without guilt.

Chris Brown is right. These girls aren't loyal. And they shouldn't be. Unless it makes logical sense to do so.

I'll leave you off with Charlie Chaplin's final speech in 'The Great Dictator': https://www.youtube.com/watch?v=QcvjoWOwnn4

How to use Social Media for Promotion

As the social media world changes, it can be difficult to manage all the different platforms.

This is especially true for people who run events and/or organizations. Here are a few little tips on how to get that extra edge when promoting your cause.

On Facebook, it's all about the Newsfeed. Most people when they first log onto Facebook will scroll down their Facebook (either to see something new or out of habit). Your goal as an organization is to have viewers see your post in the first 30 seconds of their scroll. Most people either lose interest quickly or they find something that takes their interest away from the rest of their Newsfeed. Here are a few ways to capitalize on those few precious seconds:

-Depending on your organization, it may be beneficial to make a Facebook page AND a group. A great feature of the group is that you can invite all the members of the group to the events that the group makes. While Facebook pages also can create events, the page can only 'target' people and not 'invite' them to attend. The Facebook page is beneficial for posts to appear on people's Newsfeeds as well as have widgets of your organization on other websites and platforms.

-In Facebook posts/pictures/events, it also helps to tag people as a part of it. This extends your demographic to their friends and increases the probability of it appearing on people's Newsfeed. This is especially true if a viewer has more than one friend tagged in the post; this increases the likeliness and frequency that Facebook will present your post on their Newsfeed.

-Golden rule: Never like your own posts. This also goes for retweeting yourself under the same account (note I did not say that other accounts are out of the question). People may do it to increase the amount of likes and attention, but that's a very negligible increase. In reality, many people realize what you are trying to do and look down on the cause because of it. It's not worth the like, folks. It's not worth the like.

This is pretty much how other people feel about your organization when you 'like' your own posts.

For those new to Twitter, you're not alone. In essence, Twitter is a service which caters as a place to put the short, quick and sometimes arbitrary thoughts you may have for those who choose to follow you. For organizations, Twitter is another avenue in which they can identify another market of people.

The best way to do so is to build momentum to get your 'hashtag' 'trending'. For those who don't know, a hashtag allows grouping of similarly tagged messages, and also allows an electronic search to return all messages that contain the messages. This essentially represents that a large volume of people are interested in the topic enough to talk about it. Some companies try to do this by forcing it by attaching hashtags to every product in the slight hope that enough people will tweet the hastag while using this product. This is a very ineffective way of using the hashtag. One great way to do it is to create buildup using the hashtag. If it's an event, alert those who purchase tickets that their tweets will be posted under the 'Twitter Feed' on the website of your organization if they attach the hashtag.

Another great way is to make a contest out of the hashtag. You can offer prizes, free merchandise, and/or promotion to those individuals that tweet the hashtag the most or have the most popular/witty/interesting tweet while using the hashtag. If done right, this may also relieve the burden of promotion off your shoulders and onto the people on Twitter who want to win the contest. #GuerillaMarketing

One important difference between Facebook and Twitter is the importance of when you post. Because Twitter is a 'in-the-present' platform, the worst time to tweet is at 4am. If your tweet doesn't catch on in the first 15 minutes of its posting, it will get lost in the array of tweets of other people (this rule doesn't apply to those with a large base of followers). While Facebook is also timely in some fashion, it is more similar to Youtube and Reddit (another social media platform) in terms of 'upvotes' where popular posts and comments (posts your friends like) sometimes pop out of your Newsfeed regardless of the time of day or even it has been a few days since it was originally posted.

Ideal times are usually late afternoons/early evenings (3pm-6pm) because students finish school at this time, and many people finish work around this time. And most people use these moments to check and post on their social media.

These are just a few tips, and they may seem minuscule but these tricks can make the minor difference that can propel your event/organization to the next level.

Kash Money out!